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https://images.squarespace-cdn.com/content/v1/5fcfd142d2c52c0fa6fffe59/1607540293776-JAXGL8D3C91ENRWO7MDG/Screen+Shot+2020-12-09+at+10.25.50+AM.png Portfolio - SOCIAL Simplicity is key when building the best social strategies. It builds communities - which leads to engagement and direct feedback from consumers. This in turn leads to a better product. We listened and organically grew a community with “There Is No Finish Line Podcast”. Putting out genuine content which lead weekly triple digit growth (300%) post impressions with increase unique visitors (175%) by socializing on Linked-in, Tik-Tok, Instagram, Twitter and Facebook. https://images.squarespace-cdn.com/content/v1/5fcfd142d2c52c0fa6fffe59/1607541924620-Y89341RMV0EM4KFJKSDF/Screen%2BShot%2B2020-12-09%2Bat%2B11.24.18%2BAM.jpg Portfolio - CONTENT Simplicity is the same for content. Consumer’s attention, growth and understanding of brands are evaluated more than ever. Brands today, and have to bring value proposition to the consumer/communities lifestyle that are unexpected, creative, authentic and culturally relevant. It’s a specific time and moment for the brand, as content should always be created within culture and not the reflection. As a brand we should always curate work that adds cultural relevance and delivers a powerful, genuine and value proposition. As the Rio Olympics in 2016 came into play, Nike’s objective was to find greatness not just within athletes, but to give the consumer the same opportunity/feeling. “If you have a body, you are an athlete” - Phil Knight. Content rose by double digits %+ with continuous interaction through our social media channels, including interaction directly with the consumer at our DTC facilities. https://images.squarespace-cdn.com/content/v1/5fcfd142d2c52c0fa6fffe59/1607543689601-OO9UKTG8DW8L51ENTH88/Screen+Shot+2020-12-09+at+11.54.37+AM.png Portfolio - COMMUNITY Time is short and we only have one life to live. I’m a firm believer in putting out good energy and helping bring people together. My motto has always been “One Team, One Dream”. A18 Golf’s mission is to help the community in every way. The brand’s first launch called “Everybody Eats”, sold custom pieces of apparel in which all proceeds went to a specific restaurant within the community. This was done to help the difficulties restaurants faced due to Covid-19. As a testament to its success, the community banded together which lead to all of the apparel being sold out. It is about involving everyone creatively, so that we as a community can build something genuine and worthwhile. https://images.squarespace-cdn.com/content/v1/5fcfd142d2c52c0fa6fffe59/1607544544934-8Q4ANWT1F6B9CCCLJMLP/Screen+Shot+2020-12-09+at+12.07.16+PM.png Portfolio - CULTURE/INNOVATION Through actively listening to the voice of the consumer and building relationships with the community, there becomes a build/brand experience which leads to fun & interesting ways to connect through cultural moments. This in turn leads to having the consumer and community becoming ambassadors for the brand. Led and helped develop Nike’s first digital style guide for the 2014 Sochi Winter Olympics. First of its kind to be able to give all Nike U.S. Nike athletes (with a Samsung collaboration) a look at what would be received in their Olympic bags. This same experience was given to the consumers through Nike.com/Nike App, which gave the consumer the same view/experience; including an opportunity to make a purchase in what the athletes received (80% sell thru). https://www.johnpaik.com/pageme daily 0.75 2024-05-01 https://images.squarespace-cdn.com/content/v1/5fcfd142d2c52c0fa6fffe59/1607463367247-BNB8XVM321SP3DG7XAW6/Screen+Shot+2020-12-08+at+1.35.50+PM.png ME - About ME An avid lover of music, fashion, entertainment, sport and technology. I have 20+ years of experience in creative & strategic marketing as well as an all around understanding of how consumers have revolutionized & adapted within today’s culture. Using my experiences, relationship building and knowledge to help build brand growth for organizations that I have served. During my time at MiiR; to my tenure at Nike, to consulting for other key CPG brands, to investing in start-ups and being a part of advisory boards. Also, being able to work for some amazing brands like Nike, I’ve had the great opportunity to seek, sign, service, leverage, orchestrate, launch and lead some amazing athletes, programs and campaigns. With a proven track record in content building, brand awareness, storytelling, social/digital strategy, budget management and deeply understanding the trend of the consumer - I continue to lead with my consulting services and leading the entire marketing function at MiiR. I am passionate in what I do; Driven to continue to lead, motivate, build competitiveness, create, innovate curiosity, complete amazing projects, to storytelling which will help increase brand results with empathy and communication. https://images.squarespace-cdn.com/content/v1/5fcfd142d2c52c0fa6fffe59/1607463894420-ZP1HYNSYUD2F40C0E6JB/image-asset.jpeg ME - MY OBJECTIVE - To create, innovate, curate and help a brand to connect with their consumers and community. Developing consumers to become ambassadors/representatives for a brand. “Every story starts at the root of a tree and continues to build growth” https://images.squarespace-cdn.com/content/v1/5fcfd142d2c52c0fa6fffe59/1607468307134-53VKYPBG4NLWCGU1FV8C/Screen+Shot+2020-12-08+at+2.56.29+PM.png ME https://images.squarespace-cdn.com/content/v1/5fcfd142d2c52c0fa6fffe59/1607468453844-TM48UQIVIAZSMXXZOHEW/IMG_2508.jpeg ME https://images.squarespace-cdn.com/content/v1/5fcfd142d2c52c0fa6fffe59/1607468499836-KG6WWKRQB2GQFDOOI2P5/Screen+Shot+2020-12-08+at+2.59.29+PM.png ME https://images.squarespace-cdn.com/content/v1/5fcfd142d2c52c0fa6fffe59/1607469860423-0M4P728PGFU1V356YWVP/Screen+Shot+2020-12-08+at+1.16.09+PM.png ME https://images.squarespace-cdn.com/content/v1/5fcfd142d2c52c0fa6fffe59/1607470002234-S1E5MFNGMCFB6J542KJ0/Screen+Shot+2020-12-08+at+3.25.40+PM.png ME https://images.squarespace-cdn.com/content/v1/5fcfd142d2c52c0fa6fffe59/1607470173172-TUVHGSP3U9TQTB3G3ECL/Screen+Shot+2020-12-08+at+3.29.07+PM.png ME https://images.squarespace-cdn.com/content/v1/5fcfd142d2c52c0fa6fffe59/1607536486045-HNZ7AOAK51QLXMN87VSC/Screen+Shot+2020-12-09+at+9.54.00+AM.png ME https://images.squarespace-cdn.com/content/v1/5fcfd142d2c52c0fa6fffe59/1607536506904-2CO74DW1ADRPN7PG6W6Z/Screen+Shot+2020-12-09+at+9.54.17+AM.png ME https://images.squarespace-cdn.com/content/v1/5fcfd142d2c52c0fa6fffe59/1607536517284-1ABJY87OH57KSIX84H6W/Screen+Shot+2020-12-09+at+9.51.50+AM.png ME